Made in the Mist

Jessica Potts, Inspired Strategy Group

Spark Innovation Canada Episode 4

Motivational speaker and author of the book "Best Day Ever", Jessica Potts, discusses the importance of identifying the customer's "pain-points", dealing with fears of leaving behind a steady paycheck and the importance of anchoring yourself in your values.

With expertise in human skills development including: leadership and communications; Jessica Potts helps people get on the same page and get things done - while having fun. Known for her energy, optimism and strong belief in pursuing the things you are most passionate about, Jessica’s life's work is summarized simply as “seeing you at your best”.


Time stamps

00:00 – 1:29 Intro

1:30 – 3:04 Jessica’s Professional Background

3:05 – 4:25 Jumping into entrepreneurship 

4:26 – 5:50 How Jessica established trust early on 

5:51 – 9:08 Finding your niche 

9:09 – 10:49 Key components of “Best Day Ever” book

10:50 - 12:52 Stable paycheque vs taking the leap

12:53 – 14:10 Remarkable Women Entrepreneurs Summit

14:11 – 20:18 Who is “Best Day Ever” for?

20:18 – 23:03 Tip 1: Bring your ideas to market, Better Done than Perfect

23:04 – 26:40 When to start saying “No”

26:41 – 31:13 Having a Hobby vs Business

31:14 – 33:04 Tip #4 Have Support & Human Connection

33:05 – 33:33 Where to Find Jessica + Her Book

33:34 – 33:45 Where to Find Spark and Made in the Mist

33:46 – 35:19 Signing Off